We’ll get your marketing strategy sorted out to attract and convert the kinds of customers who buy, buy more, buy again, and refer friends and family.
We’ll help you improve the experiences your customers have from attraction to your brand, through the purchase process, and help you keep them happy for the long-term.
We’ll help you generate high-quality leads and nurture them through the purchase process allowing you to generate more sales, with less effort.
Every customer isn’t a profitable customer. We help you find the customer groups that increase your profitability and develop a strategy to get more customers just like them.
We’re pretty good at optimizing the points where potential customers turn into paying customers. No tricks, just straight up conversion tradecraft.
Customers take many different paths before they purchase. We map out your most common and profitable customer journeys to help you maximize your marketing.
Delivering the right message, to the right customer, at the right time is key to increasing your sales. We have a proven method to craft messaging that resonates with your most valuable customers.
Carefully delivered personalization during the buying process can set you apart from your competition and win over the hearts of your pickiest customers.
We create the bridge between your customers and real, long-term value. When it costs 6 or 7 times the amount of money to convert a new customer, retaining your customers makes good, fiscal sense.
Different marketing channels (email, social media, print ads) require different types of messages to reach your customers. We integrate your message across all channels.
It takes a special customer to spread the words about your company. We engage these customers, on their terms and give them the guidance and push to act as your “feet on the street” sales team.
Working with Hunt Interaction was a great experience for us as TaskEasy. Sunny's deep marketing knowledge, unrelenting focus on the customer, and vast experience helped point us in the right direction and was a critical part of launching our company into the forefront of our industry.Co-Founder - TaskEasy |
Sunny gets connection. She understands how to align the needs of the business with the interests and needs of customers. Her approach is pragmatic and results-driven and her talents fit neatly into the culture of a modern marketing organization.Research Director - Gartner |
Sunny and her team have a knack for knowing what customers want and the best way to position a company or service to those customers. She is able to jump into a situation, assess it quickly, ask the right questions and assemble an effective, workable solution that gets results. She's always focused on the customer; finding creative ways to reach them, helping to build relationships between the organization and customers and get the revenue rolling through the door.CFO, Athletic Republic |
Sunny is one of the most professional people I have worked with in a client setting. She is very knowledgeable in her space, and is clear, unambiguous, and specific with regards to project goals. Her sense of humor and firm grasp of real issues while driving profitable products that just work - make her someone I would work with again in a heartbeat.Director of Design, Entertainment Promotion |
A no-holds barred marketing guru who is passionate about her work and demands excellence in everything she does. Sunny is a hard worker and is brimming with ideas that would lead and guide the marketing department of any organization. She is a walking brainstorm! I was always impressed at how Sunny could find a solution to just about any challenge, given the tools that were available to her. She is definitely an "A" player.VP, Product Development - Savvi |
Sunny is extremely passionate with everything she does. The excitement towards online marketing and every aspect of technology is contagious.Sr. Director, Digital Marketing - Progrexion |
Sunny is a dedicated professional that has amazing attention to detail and is willing to do whatever it takes to get the job done. She continually sought for better ways to improve not only her own work but those around her as well. I would recommend Sunny for anyone looking for a customer-focused Marketing and eCommerce experience.VP, eCommerce - The Wasserstrom Company |
Sunny has a passion and drive for marketing and creating a complete user experience with all of her projects. She fights for the consumer and takes meticulous care of their needs and interests. Her organization and industry expertise were so important in the projects we worked on together and genuinely helped to push our team forward. She is caring and compassionate. She goes to any extent to make sure things are taken care of and shows nothing but respect and support.UI/UX Designer, Service Repair Solutions |
Isn’t it awesome, when everybody knows your name? You’re getting the word out, creating some buzz, and everybody’s talking about you—but your company still has serious cash flow issues. You’re getting the attention you want, but no one is buying (anyone remember Pets.com and their sassy sock puppet spokesperson?).
“Creating content is the latest greatest, thing in marketing and it will do great things for your business and crush your competition!!!” Say all the marketing gurus.
Anyone paying attention to these “gurus” assumes that your team must stop what they’re doing and CREATE ALL THE CONTENT! Whoa, not so fast. Take a breath and refocus.
I advise my clients to focus on answering 4 questions. These questions will help you guide conversations and get the gold from your customers. These questions will help you get a better picture of what drives your customers outside of their transactions and calls to customer service (hint, this is a great way to get information for your acquisition campaigns).
Your customers are in the driver’s seat today, of that there is no doubt. There is more choice more access than in any time in our economic history.
This customer choice and control presents new and herculean challenges to marketers. Understanding who your customers are and how you speak to them in an engaging way is the forefront of modern marketing.
It seems logical but relying on demographics or personas doesn’t get to the heart of why an actual living, breathing, group of customers picked your company instead of your competition. These methods don’t give you any insight into the reason why your customers might stay with your company and buy again.
I asked a new client a few questions about their customer insight research; new customer buying behavior, customer attrition trends and competitive advantage from the customer’s perspective. They didn’t have answers to these questions. This isn’t uncommon. Many companies don’t know who their customers *really* are.
Know thy customer before investing time or cash.Sunny Hunt