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Psychographic Segmentation Touchy Feely Customers

Psychographic Segmentation: Get Touchy-Feely With Your Customers

Many companies think they’re meeting customer needs, after all, they’re raking in the cash and the balance sheet looks healthy. Everything’s great! Then after a while the shock and surprise sets in; customers don’t come through the door at the rate they used to, product returns skyrocket or the “loyal” customers simply don’t come back […]

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