Marketing is an essential part of your company you can’t, and shouldn’t ignore. It literally, drives the dollars coming through the front door. Your company may have DIY’ed your marketing to a certain point, or you may have worked with an agency in the past but felt that you weren’t getting the most out of a relationship. Or, your in-house marketing staff may be too young or simply overloaded and the time has come to bring in some outside marketing help.
Colleagues and friends may be quick to throw you business cards and referrals for marketing consultants but is a marketing consultant the right fit for your company? Will you get the biggest bang for your marketing buck by hiring a marketing consultant?