“Creating content is the latest greatest, thing in marketing and creating tons of content will do great things for your business and crush your competition!!!” Say all the marketing gurus.
Anyone paying attention to these “gurus” assumes that your team must stop what they’re doing and CREATE ALL THE CONTENT!
Whoa, not so fast. Take a breath and refocus.
What happens when you create content that your customers can’t relate to and, worse, don’t even pay attention to? Nothing. Absolutely nothing.
Hear that? It’s crickets chirping and it’s what happens of your content if it doesn’t resonate with your ideal customers and has no reference to your company goals.
CREATE A CONTENT PLANNING FRAMEWORK WHICH TIES YOUR COMPANY GOALS, FIRST.
In this video we discuss:
- The benefits of content planning before executing on content marketing.
- Creating specific, distinct, goals for content marketing.
- The importance of a call to action within your content marketing.
David Blain – President, Saxton Horne
Susen Sawatski – Publisher, AdNews
Shawn Butler – Director of Social Media, LeadGenix
Jake Larson – Owner, Video Power Marketing
Sunny Hunt – CEO, Hunt Interaction (yours, truly)
Chris Ross – Systym.co (moderator)