OUR PROCESS

Strategy + Implementation = Results

We're not a strategy-only consultancy. We also implement what we recommend.

understand your business goals

Understanding your business goals and how you're tracking progress towards those goals, allows us to help push your business forward in the right direction. We also ensure that you're tracking the right metrics to measure your success.

We work with you to understand where your business is now, where you want it to go, what your biggest sources of frustration are and help you identify the biggest opportunities.

  • check
    KPI Identification
  • check
    Analytics implementation assessment
  • check
    Customer attrition assessment

FIND YOUR BEST CUSTOMERS

We work with your existing customers and align them with your business goals to find the RIGHT kind of customer for your business. These are the kinds of customer who will produce the highest and fastest results for your company.

We "get you smarter" about who these customers are, how they think, how they make decisions, and why they'll buy from you once, and what it will take to keep coming back.

  • check
    Customer Segmentation
  • check
    Buyer Journey Mapping
  • check
    Purchase Motivation Research

refine your existing strategies

We assess and refine any existing marketing strategies (or work with you to create a marketing strategy that's realistic to implement). Your strategy will focus on targeting and converting the customers who will make the biggest, fastest revenue impact to your company.

We help you spend your marketing dollars efficiently and show you how we did it, every step of the way.

  • check
    Channel Evaluation
  • check
    Integrated Marketing Channel Campaign Strategies
  • check
    Customer Acquisition Strategies & Implementation

Create messaging to Grab & Hold Attention

The signal-to-noise ratio can doom any marketing campaign, unless you know what you're doing. We craft messaging specifically designed to not only grab the attention of your most profitable customer groups but keep their attention and encourage them to take action.

We position your product and service as the singular solution to solve your customer's current frustrations and get them saying, "Wow! This is exactly what I need, it's like they read my mind!"

  • check
    Value proposition creation and refinement
  • check
    Personalization strategies & implementation
  • check
    Specialized communication strategies

Turn Browsers Into Buyers

We dig into your all of your sales funnels and perform an in-depth analysis to figure out what's working and what's not. Then we make recommendations and help you implement fixes to make it as easy as possible for your customers to give you their money. 

We help make the technology and processes that drives customer purchases as transparent as possible so your customers only see your product and solution.

  • check
    Customer experience evaluation & solutions
  • check
    User experience (UX) and heuristic evaluation
  • check
    User testing and optimization

Keep 'Em Coming Back for More!

It's always going to be easier (and a helluvalot cheaper) to sell to your existing customers than it is to acquire new customers.

We create and provide solutions that increase revenue from your existing customers and turn them into an unpaid referral salesforce for your company.

  • check
    Retention & loyalty program development
  • check
    Lifecycle buying strategies & campaign implementation
  • check
    Word of mouth and Brand ambassador program development