I fired a client this week.This client was the longest running client in my company’s history, they just racked up their best lead generation month in the company’s entire history, and I fired them.It was a decision I didn’t make
Startups, I love you guys. You have so much passion and enthusiasm, and you’re hell-bent on changing the world, or at least the industry you’re in. I love you like nobody’s business, and if one of you would create a
There comes a time in every business, whether you’re a small mom and pop business or a Fortune 500 company when you need help with marketing. You may look for a marketing agency or consultant because you don’t know where
You probably think you’ve got a good handle on what your customers think of your company and products with your current Voice of Customer program. You send out a regular survey, compile the responses, and look at the consolidated results.
“The customer is always right.”It may be a common, dare I say trite, saying, but it's flat-out wrong. The customer is not always right, and not all customers are right for your company, some of them are downright bad for
Marketing is an essential part of your company you can’t, and shouldn’t ignore. It literally, drives the dollars coming through the front door. Your company may have DIY’ed your marketing to a certain point, or you may have worked with
SEO is NOT a stand-alone marketing strategy. Yep, I said it (and a ton of online marketers who specialize in SEO will interject and say, “actually…” while simultaneously fighting off a stroke). Stick with me for a minute. Search Engine
Your customers are in the driver’s seat today, of that there is no doubt. There is more choice more access than at any time in our economic history.This customer choice and control presents new and herculean challenges to marketers. Understanding
Your customers are faced with a mind-numbingly wide array of purchase options, making it tough for your company to cut through the noise and convert anyone, let alone the customer segment who helps you reach your goals, faster.Time & Available Resources are
Isn't it awesome, when everybody knows your name? You're getting the word out, creating some buzz, and everybody's talking about you—but your company still has serious cash flow issues. You’re getting the attention you want, but no one is buying
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