Limnu, an early-stage startup, is part of the 36.5 billion-dollar business communications software market. They developed and launched a product that facilitated communication between groups of remote workers and digital nomads.
Limnu was bootstrapped by friends and family and had just redesigned their website and updated their overall visual brand equity, but they needed to gain significant user and customer traction in order to acquire the funding they needed to expand their business. They were under a significant amount of pressure to perform in order to keep afloat.
- MARKETING STRATEGY
- CUSTOMER SEGMENTATION
- CUSTOMER MESSAGING
- CONVERSION OPTIMIZATION
SOLUTION FOR LIMNU:
Keenly aware that Limnu had limited funds and limited time to make an impact on their numbers, we got to work with a scrappy, focused plan and execution.
STEP 1: FIX THE CONVERSION HOLES
We helped them identify and fix holes in their conversion funnel and plug them, ensuring that every customer path led to a point of possible conversion or capture of identifiable information for future conversion. We trapped and identified the "ghost" users.
STEP 2: ELEVATOR PITCH & VALUE PROPOSITION
Like many feature-rich technical startups, much of the content on the site and embedded in Limnu's value proposition was feature-based.
We developed personas for each of the core audiences that Limnu served, and then focused our attention on helping them turn their website content to a value-based purchase decision for their customers and heavily emphasized the value of “show the product,” don’t tell me about it. We turned this information into the elevator pitch for their investor meetings and also used it in their pitch deck.
STEP 3: LAUNCH A REVENUE-MULTIPLYING PRODUCT
The Limnu team worked diligently on developing and launching a product that would allow teams to securely use Limnu for video conferencing and whiteboard communication. We jumped in and helped them with the value proposition for the product, conversion funnel, and promotion to get it launched.
- 60x growth over 8 months
- 16k users (as of August 2016)
- 56% guest to paid user conversion rate
- Limnu was acquired by ZipSocket in 2018