Category Archives for "Engage Your Customers"

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Natural Disaster Marketing 101 (updated 2018)

When a natural disaster strikes, one of the first things to happen is the 24-hour news cycle clogs the airwaves with stories of total misery and destruction, usually with specialized theme music and graphics. These hand-wringing, anxiety-inducing stories choke the airwaves for about 24-48 hours before and during a natural disaster.In the 72 hours that […]

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You’re Spamming Your Customers (and they’re filing a stalking injunction)

When your customers open their inboxes in the mornings are they inundated with emails from your company? Sales emails, promotional emails, loyalty program emails, abandoned cart emails and the all important transactional emails. It’s a lot for a customer to take in and impossible for them to consume. Think you’re immune? When retailers like Nicole […]

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