Category Archives for "Marketing 101"

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How to Fire your Ad Agency (without screwing up your business)

 Advertising and marketing agencies serve a specific purpose – to elevate the overall position of your company. Agencies can help increase brand awareness, drive new customers, and can even create innovative and highly effective customer retention programs. When these agency relationships are healthy, they can be highly profitable but when they sour, the time comes […]

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The Definitive Guide to Hiring a Marketing Vendor

Hiring the right marketing partner can reap big rewards for your company and help you beat your goals. Choosing the wrong partner can lead you down a path of despair while you watch your investment in time and cash vaporize. Sounds a little dramatic? There are companies all over the world who feel like they got little […]

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Natural Disaster Marketing 101 (updated 2018)

When a natural disaster strikes, one of the first things to happen is the 24-hour news cycle clogs the airwaves with stories of total misery and destruction, usually with specialized theme music and graphics. These hand-wringing, anxiety-inducing stories choke the airwaves for about 24-48 hours before and during a natural disaster.In the 72 hours that […]

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4 Reasons Why Successful Companies Continue to Invest in Marketing

Just like an insurance policy, investing in good ongoing marketing helps to ensure your business will thrive, even if the market around you doesn’t. Many small businesses and even startups look at marketing as another line item expense, a drag on their P&L, something they’ll invest in when they get the time to manage it properly […]

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Ethics in Marketing Matters – Why I Fired a Client

 I fired a client this week. This client was the longest running client in my company’s history, they just racked up their best lead generation month in the company’s entire history, and I fired them. It was a decision I didn’t make lightly, but I made it decisively. I admit I’m sad about losing this company as […]

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Questions to Ask Before Hiring Outside Marketing Help

There comes a time in every business, whether you’re a small mom and pop business or a Fortune 500 company when you need help with marketing. You may look for a marketing agency or consultant because you don’t know where to go to help your business grow or your company may want a fresh look […]

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Why You Shouldn’t Hire a Marketing Consultant

Marketing is an essential part of your company you can’t, and shouldn’t ignore. It literally, drives the dollars coming through the front door. Your company may have DIY’ed your marketing to a certain point, or you may have worked with an agency in the past but felt that you weren’t getting the most out of […]

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Why Your SEO Strategy Needs to Play Nice with your Marketing Strategy

SEO is NOT a stand-alone marketing strategy. Yep, I said it (and a ton of online marketers who specialize in SEO will interject and say, “actually…” while simultaneously fighting off a stroke). Stick with me for a minute. Search Engine Optimization (SEO) is a valuable part of any overall marketing strategy, but you can’t hang […]

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