AI principles

We believe humans must be at the center of this next technological revolution, enforcing ethical use, pushing for legislation, demanding inclusion, and removing as much bias as possible from training data and outputs.

Our recommendations center around enhancing and utilizing your existing teams and staff, not cutting headcount. 

We call out impacts and opportunities to enhance the working experience of your existing team and will advocate for internal workforce shifts and re-skilling vs. elimination, leaning on data and business cases to reinforce our recommendations.

We focus on the results and value AI tools can bring to the business vs. the novelty of the tool.

We’re constantly examining, evaluating, and testing new generative AI products.

Any existing relationships or compensation from tool-based companies or platforms will be proactively disclosed to clients.

We recognize the significant risks associated with AI tools, including bias in training data, privacy concerns, and potential misuse by malicious actors.

Whenever possible, we highlight the risks associated with using AI tools with clients and the community and surface key considerations before utilizing tools and models.

Our client contract includes a warranty of originality, meaning that any customer-facing output or deliverables (such as copy, messaging, design, etc.) they receive are eligible for US copyright and have been substantially created by humans.

We use generative AI tools internally primarily as a resource for qualitative data processing and for thought-partner support during the early outlining phases.