Most companies are being lazy about competitive differentiation, and it's costing them deals. While you're obsessing over what the competition is launching and spending hours building comparison charts, you're completely missing the goldmine of competitive insights sitting right there with your existing customers.The crazy part? Your customers already told you ...
Customer Growth &
Here's what happens with a lot of data presentations: You've got smart people with important insights buried in their data, but when they get a chance to present these insights, they can't seem to get their point across. Their audience gets buried in boring data, the message gets lost, or ...
I hate to tell you this, but your emails read like calendar reminders instead of valuable conversations with your customers and prospects.You're probably spending hours debating subject lines and A/B testing send times while completely missing the fact that your entire nurturing email strategy is disconnected from how customers make ...
Your CEO just forwarded another article about what Competitor X is doing. Again. Now there's a Slack thread dissecting their latest feature launch, their new positioning, and whether you need to "respond."Here's what happens next: Someone gets tasked with "competitive research" (this is probably you). So, you put your high-priority ...
I've worked with enough companies that treat their NPS scores like precious babies that needed to be nurtured and coddled.And to be perfectly frank, I'm tired of hitting my head against my desk because Net Promoter Scores are hot garbage. I said what I said.If NPS actually measured customer retention, ...
Companies spend millions trying to stand out. New categories (*groan*). Flashy rebrands (*eek*). "Disruptive" messaging strategies (really?). But the real opportunity, your durable advantage, is usually sitting right under your nose.It's your customers.Not just the logos. Not just the revenue. The real insights your customers hold: the problems they're trying ...
Let’s start with the obvious.“Fast,” “easy,” and “affordable” aren’t differentiators. They’re baseline customer expectations.Many companies still promote them as breakthrough innovations. As if a buyer is going to stop mid-scroll and think, “Wow, it’s easy to use! This must be the one. Take my money!”We’re all so used to seeing ...
Yes, it's technically possible to build a competitive moat without deep customer insights.But it will take longer, cost more, and involve much more guesswork than most companies can afford—unless your CFO somehow wins the lottery and decides to share in their good fortune (aka, not gonna happen).The truth is: Customer ...
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