You probably think you’ve got a good handle on what your customers think of your company and products with your current Voice of Customer program. You send out a regular survey, compile the responses, and look at the consolidated results. Good, right? Whoa, hold up a second. Are you basing ALL of your customer feedback on […]
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New clients always like to talk about their customer demographics, and I’m eager to hear what kind of insights they’ve acquired about the people who drive their company revenue.I usually ask a few questions about their customer insight research, new customer buying behavior, customer attrition trends, and competitive advantage from the customer’s perspective.Many companies don’t […]
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Photo courtesy of Warner Bros. Pictures This weekend, I (reluctantly) went to see The Lego Movie. “Ugh, not another lame kid’s movie, maybe I’ll get a 90 minute nap “ I thought but I walked out of the movie honestly and truly surprised. I also mentally scheduled a trip to the Lego store to stock […]
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