CONSULTING SERVICES

Workshops

Align sales, marketing, and product around growth

Practical hands-on workshops that teach your marketing, sales, and revenue teams to build plans and assets grounded in real customer intelligence.

see the workshops

THE PROBLEM

Your team knows what they should be doing

The problem is how to do it

Most workshops dump information on teams and call it done. Your team leaves inspired but stuck, drowning in frameworks they don't know how to apply.

That gap between knowing and doing? That's where revenue gets lost.

Our workshops are built for teams who want to work smarter, not harder, and who need hands-on guidance to turn conceptual knowledge into action. No passive listening. No generic case studies from companies that aren't you. Just practical skills, real-time application to your business, and assets you'll finish building during the session.

WHAT WE'VE RUN

A few workshops we've run for clients

Strategic Narrative-Building Workshop

This workshop bridges the gap between what team members know and how they communicate the need for bigger strategic initiatives, moving from the problem to why it matters and how to solve it.

WHAT YOU'LL LEARN

  • Work through theoretical and real business examples
  • Apply strategic thinking to business cases and day-to-day work
  • Anticipate risk-adjusted decisions and address objections proactively
  • Triangulate data to back up an argument when there's nothing to measure
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Write High-Converting Email Campaigns

Your team knows how to write emails; what they're missing is the foundation that turns messages into revenue. This workshop grounds every send in what your buyers actually respond to.

WHAT YOU'LL LEARN

  • Plan a high-converting email sequence
  • Create key elements of 3 unique emails
  • Using generative AI to assist campaign creation
  • Measure success and identify optimization opportunities
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Customer Journey Mapping

Most teams waste budget targeting everyone at once, wondering why conversion stays flat. This workshop teaches you to map where prospects actually are, based on real customer intelligence, not assumptions.

WHAT YOU'LL LEARN

  • Map prospects' awareness stages using customer intelligence
  • Identify critical gaps where prospects stall or drop off
  • Focus marketing and sales effort for maximum impact
  • Create stage-specific messaging that moves prospects forward
  • Eliminate spray-and-pray tactics that waste budget
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Creating Actionable Customer Surveys

Anyone can run a survey. This workshop teaches you to design ones that extract intelligence worth acting on, and convert responses into decisions your teams can implement.

WHAT YOU'LL LEARN

  • Design survey questions that extract actionable intelligence
  • Identify the buying decision patterns hiding in responses
  • Connect survey insights to marketing, sales, and product decisions
  • Prioritize recommendations by impact and effort
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Breaking Down Silos with Data Storytelling

Marketing says one thing, sales says another, and leadership can't tell who's right. This workshop uses data storytelling to build shared language across teams.

WHAT YOU'LL LEARN

  • Build data narratives that create shared understanding
  • Translate metrics into stories that reveal what's working
  • Identify where team misalignment is costing revenue
  • Create dashboards and reports that drive decisions, not data dumps
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Creating Email Nurturing Sequences That Get Opened

Your nurture emails are getting skipped or deleted. This workshop builds nurture sequences grounded in real buying patterns, so prospects open, engage, and move toward yes.

WHAT YOU'LL LEARN

  • Map nurture sequences to customer decision stages
  • Write emails that address real hesitations at each stage
  • Identify which content moves prospects forward vs. noise
  • Build repeatable sequences based on what made customers buy
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