Free Marketing Fridays: Replays

Stop creating content that sounds like everyone else in your industry. Learn the Un-clonable Content Framework that helps you build content your competitors literally cannot steal.

In this episode, I break down why most content feels designed to help no one - and it's not your team's fault. It's the system that rewards sameness over genuinely helping customers make confident decisions.

What You'll Learn:

• Why content templates keep you invisible to prospects who need your help
• The 4 elements of the UnClonable Content Framework
• How to create content based on your actual competitive differentiators
• Real example: Health insurance company campaign walkthrough
• Your roadmap to content that supports customer decision-making

Stop filling content calendars with generic posts. Start creating content that genuinely helps customers choose you with confidence.

Most companies obsess over comparison charts and feature lists while completely missing the goldmine of competitive insights sitting with their existing customers.

In this 20-minute session, I break down why your prospects are drowning in sameness and how to uncover the real differentiators that actually drive buying decisions.

What you'll learn:

• Why comparison charts are training prospects to shop elsewhere
• How companies like Chewy and 1-800 Contacts win without competing on features
• A systematic process to extract competitive differentiators from customer feedback
• Real examples of values-based differentiation that competitors can't copy

This 20-minute session is perfect for: Marketing directors, sales leaders, founders, and anyone tired of losing deals to "cheaper" alternatives.

Most good insights die in bad presentations. You know the meetings - people checking phones, side conversations in Slack, or worse, everything goes sideways because someone fixated on a random data point you didn't see coming.

Here's the problem: 83% of professionals feel more confident presenting with visualizations, but many don't know which charts to use, and it's hard to pull insights from data when you're pressed for time. You don't need to become a data visualization expert. You just need three simple steps to stop making charts that require a translator.

In this 20-minute session, I'll show you how to turn overwhelming dashboards into clear insights that actually drive decisions, without acquiring a new hobby.

You've probably taken the nurture out of your nurture sequences without realizing it. Your emails read like calendar reminders instead of valuable conversations with prospects.

In this 20-minute session, I cover:

• Why most nurture sequences train prospects to ignore you - The disconnect between email strategy and how customers actually buy
• Customer buying insights foundation - Understanding who's involved, how they evaluate, and what influences their decisions
• The email tune-up diagnostic - Customer connection checks, sequence alignment, and human engagement
• Measuring what matters - Beyond vanity metrics to relationship-building indicators

This isn't about optimizing subject lines - it's about helping humans make good buying decisions. Your customers are people first, business buyers second.

Bonus content: Live puppy interruptions included at no extra charge! Hooray!

Your CEO just forwarded another competitor's article. Again. Now there's a Slack thread about their latest launch, and guess who gets to drop everything for "competitive research"? Stop the 3-day research death spirals that end in 47-slide decks nobody reads.

In this 20-minute webinar, I break down a 5P Framework for competitive intelligence that takes 15 minutes and gives executives exactly what they want to know, without the overwhelm.

What you'll learn:

• Why most competitive audits are expensive busy work
• The 5P Framework that keeps your efforts on track
• How to spot patterns that matter (not random data points)
• The "So What?" test that turns data into insights
• Simple dashboard setup using tools you already have
• How to present findings that executives actually care about

Perfect for marketing directors, CMOs, and anyone tired of reactive competitive research that goes nowhere.

Your CEO loves bragging about your NPS score, but here's the problem: Companies with identical NPS scores can have completely different retention rates. That's because NPS isn't measuring what we think it's measuring.

In this 20-minute Free Marketing Friday session, I break down why NPS is basically horoscopes for business and show you what to track instead.

What You'll Learn:

• Why comparing NPS scores between companies is meaningless
• The 2-question "referral logic test" that actually predicts customer loyalty 
• How to get executive buy-in when your CEO is obsessed with NPS benchmarks 
• Real examples from American Express, Superior Fence & Rail, and B2B clients

Stop wasting time on meaningless benchmarks. Start asking questions that give you actionable insights about the customers you actually have.

Your sales team is running one playbook, marketing is chasing different metrics, and customer success is left cleaning up everyone's messes. Sound familiar?

In this 20-minute Free Marketing Friday session, I break down why GTM silos create chaos for your customers (and your sanity) and give you a practical playbook to fix it - even if you're not the CEO.

What You'll Learn:

• Why team silos lead to customer confusion and missed goals
• How to align KPIs that actually matter across teams
• Building a "scrappy center of excellence" that works
• Making the first move when leadership won't

The Challenge: Loop in one team you don't normally work with, share resources that impact the whole org, and start one visibility tool to improve alignment.

When everything feels urgent, nothing important gets done. This episode is about making space to do your best work by focusing on what truly matters.

In this episode, you'll learn: 

• How to clear room for deep, meaningful marketing work even in a noisy organization 
• Why doing less is often the smartest leadership move 
• How to communicate your priorities to leadership and build internal champions who support your focus

This isn’t about throwing out your strategy. It’s about choosing what to move forward and creating the conditions to actually deliver.

Designed for marketers, founders, and teams who want to build momentum without burning out.

Spoiler alert: throwing spaghetti at the wall isn't a strategy. Real growth happens when you start with your paying customers. Because ChatGPT can't replace firsthand buying insight. And NPS? Hot garbage. (I said what I said.)

In this episode, you'll learn:

• Why your most profitable customers are your best growth strategy
• The 5 customer insights you actually need (and how to get them fast)
• How to turn qualitative feedback into quantitative data
• What to stop doing right now (Hint: it's not your budget's fault)
• Tactical ways to operationalize insights across your team

If you're navigating competitive pressure, ambitious targets, and less room for error, these 20 minutes are for you.