4 Huge Reasons Why Successful Companies Continue to Invest in Marketing

How to Improve Your Voice of Customer Program

It’s Okay to Fire Bad Customers (Really)

The Hidden Dangers of Buyer Personas

Why Customer Segmentation Is The Not-So-Secret Key To Your Business’ Success

Brand Awareness Won’t Ring the Register

Psychographic Segmentation: How To Get Warm And Fuzzy Customer Intel

Psychographic Segmentation: Get Touchy-Feely With Your Customers