Crafting Customer Surveys That Don't Suck - Reference Guide
Don't risk irritating your customers with a haphazard customer survey.
Learn the ins and outs of crafting the foundations of a customer survey that delivers amazing insights to help your company grow.
Download the Guide
Anyone with a credit card can technically run a customer survey,
But that doesn't mean they should.
Bad surveys fail before the first question is written, usually because they’re focused on the wrong goals (or miss them altogether), the wrong respondents, or tools that can’t do what they need to do.
Then you’re stuck with hundreds of responses that tell you absolutely nothing you need to know.
This guide walks you through the foundational decisions you need to make before you start building a survey—so you talk to the right people, get the data you actually need, and don’t waste everyone’s time in the process.
Watch the Free Marketing Fridays Episode Replay
Most surveys fail before your first question ever gets written. This 10-ish-minute session covers the foundational decisions you need to make first—so you can talk to the right people, use the right tools, and actually get actionable data.