Creating Survey Questions That Don't Give Your Customers the Ick - Reference Guide
Stop writing survey questions that kill completion rates.
There's a reason you sent the survey. Use the format that gets your survey answered, so you can get the data you need.
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Make the most of every customer survey by asking the right questions.
We've all been sucked into what feels like a NEVER-ENDING SURVEY with the promise of some kind of incentive at the end of 30 pages of repetitive questions.
Personally, I'd rather give myself a series of papercuts and then volunteer at a lemonade stand than ever go through that experience again. Your customers are volunteering their time to give you information about themselves and their experience. Make that experience worthwhile for them.
Watch the Free Marketing Fridays Episode Replay
Most survey questions accidentally fail—leading, confusing, or asking what you already know. This 10-minute session shows you how to write questions that get real answers without making customers bail.

