Some companies rely solely on demographic data for customer segmentation. Women 30-45 go in this bucket, men 25-40 go in this other bucket. Some companies lean heavily on generic personas based on who your marketing or operations team *think* would

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 Ever go to a conference or networking event, hand out a crap-ton of business cards and return home only to find your inbox overflowing with random, "Hey buddy, nice to meet you!" emails, automatic subscriptions to their company newsletter and

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New clients always like to talk about their customer demographics, and I'm eager to hear what kind of insights they've acquired about the people who drive their company revenue.I usually ask a few questions about their customer insight research, new

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 When your customers open their inboxes in the mornings are they inundated with emails from your company? Sales emails, promotional emails, loyalty program emails, abandoned cart emails and the all important transactional emails. It’s a lot for a customer to

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Photo courtesy of Warner Bros. Pictures This weekend, I (reluctantly) went to see The Lego Movie. “Ugh, not another lame kid’s movie, maybe I’ll get a 90 minute nap “ I thought but I walked out of the movie honestly

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