Just like an insurance policy, investing in good ongoing marketing helps to ensure your business will thrive, even if the market around you doesn't.Many small businesses and even startups look at marketing as another line item expense, a drag on their P&L, something they’ll invest in when they get the
Customer Growth &
Startups, I love you guys. You have so much passion and enthusiasm, and you’re hell-bent on changing the world, or at least the industry you’re in. I love you like nobody’s business, and if one of you would create a viable cloning machine so I could be in two places
There comes a time in every business, whether you’re a small mom and pop business or a Fortune 500 company when you need help with marketing. You may look for a marketing agency or consultant because you don’t know where to go to help your business grow or your company
You probably think you’ve got a good handle on what your customers think of your company and products with your current Voice of Customer program. You send out a regular survey, compile the responses, and look at the consolidated results. Good, right?Whoa, hold up a second. Are you basing ALL
“The customer is always right.”It may be a common, dare I say trite, saying, but it's flat-out wrong. The customer is not always right, and not all customers are right for your company, some of them are downright bad for business.You know your business needs customers. You know that your
Marketing is an essential part of your company you can’t, and shouldn’t ignore. It literally, drives the dollars coming through the front door. Your company may have DIY’ed your marketing to a certain point, or you may have worked with an agency in the past but felt that you weren’t
Your customers are in the driver’s seat today, of that there is no doubt. There is more choice more access than at any time in our economic history.This customer choice and control presents new and herculean challenges to marketers. Understanding who your customers are and how you speak to them
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