Conversion Optimization Services

Step Up Your Customer Conversion Game

Quit shuffling the marketing deck chairs

If you're frustrated by lackluster website conversion results even though you've tried:

  • Adding new sales pages
  • A/B tests
  • New social media channels
  • Stealing ideas from your competitors

You can get the insight you need to get prospects to commit to becoming profitable customers.

Working with a conversion optimization consultant who uses a combination of qualitative and quantitative customer data can help you make intentional and profitable changes to your online sales funnel.

Amanda Nielsen

Amanda Nielsen

Marketing Comms. Boart Longyear

"Sunny helped us get clear on how to use our budget efficiently and helped us increase our conversion rate by over 220%. Sunny offers suggestions to help us continue to optimize our budget and she gives us data-driven insights about our customers, two things that we haven't received from any other marketing partner."

“But what does conversion optimization REALLY do?”

Hit Your Goals Fast with a Proven
Conversion Optimization Framework

Take advantage of the website traffic you currently have and optimize the marketing you’re already running.

Conversion Framework Breakdown

Identify Your Business Goals

Identify the specific, measurable target you're trying to hit. 


  • KPI IDENTIFICATION
  • ANALYTICS EVALUATION
  • CHURN ASSESSMENT
  • RESOURCE EVALUATION
Find Profitable Customers

The right research identifies the triggers to get prospects to open their wallets and purses

  • SURVEYS/CUSTOMER INTERVIEWS
  • SEGMENTATION
  • DATA-DRIVEN PERSONAS
  • USABILITY TESTING
Create a Conversion Strategy

Create a strategy to maximize your conversion potential.


  • OBJECTIVES
  • STRATEGIES
  • GOALS
  • TACTICS
Activate Conversion Strategies

Implement research-driven conversion strategies on your website and marketing channels.

  • USER EXPERIENCE (UX)
  • CONVERSION COPYWRITING
  • NURTURING CAMPAIGNS
  • ONBOARDING
Test, Improve, and  Optimize

Refine conversion tactics and help turn your existing customers into an unpaid referral army.

  • A/B TESTING
  • OFFER OPTIMIZATION
  • RETENTION PROGRAMS
  • REFERRAL PROGRAMS

Cindy Mallette

Marketing Manager

"I hired Sunny to create a conversion strategy for a new company website. She helped us not only understand our customers beyond data points, but to get inside their heads and know what messages, channels, and visuals led them to make the decision to invest. She digs deep to find what drives customers/clients to make a conversion decision.

Sunny provides actionable solutions for improving conversion rates, targeted messaging, and overall website UX. She was a pleasure to work with on our project, and I give her my full recommendation for your marketing strategy needs. I look forward to working with Sunny again in the future!"

Stop Looking Over Your Shoulder and Start Executing With Confidence

HERE’S THE THING,
YOU SHOULD HAVE ACCESS TO DEEP CUSTOMER INSIGHTS, EVEN IF:
  • Your customers are hard to reach
  • You've already sent out surveys
  • You have current customer NPS
  • You don't have any customers at all!

Customer Obsession Can Be a Good Thing

Get a goldmine of customer insight (beyond basic demographics)

I've spent my 20-year career stalking customers just like yours.

I improve conversion rates by combining qualitative and quantitative data about your customers, match it to your company goals, available resources, and create easy-to-buy experiences.

Unlike most consultants, I craft the strategy, support it with data, and implement the recommendations.

My clients find and attract the right kind of customers and know how to get them to open their wallets and purses.

I've got a black belt in Customer Kung Fu.

SUNNY HUNT
Converter of Customers
CEO Hunt Interaction

Smart Strategies
+ Tactical Implementation
= Profitable Customers

It’s easy math that’s hard to apply to your business without the right resources.

I offer a multitude of ways to reach your goals that can meet the budgetary, time, and resource constraints you have today, instead of the conversion rate optimization resources you wish you had.

How to Work Together

Work with a conversion optimization consultant who can help you meet your unique needs and customer conversion goals.

Custom Conversion Optimization Services

When you don't know what you need or where to start.


We'll chat and create a custom plan of attack to boost your conversion rate and increase your revenue.

Fix It Fast

A custom conversion optimization audit will show you what to fix on your website and in your sales funnels to make them faster, more efficient and generate exponentially more revenue.

Turn and Burn

Done for you marketing assets designed to plug into your existing marketing with a conversion-focus and custom-created with your customers and products in mind.

It’s Only a Matter of Time Before Your
Competition Gets Smart

It’s conceivable your competition will try to steal your customers, revenue, and market share because they hired someone like me to lift their conversion rates.
Let’s chat before your opportunity cost becomes too high

Sarah Nielsen

Marketing Consultant

"Sunny is a powerhouse of knowledge! She's a person you always want on your team. She has a unique way of applying strategic thinking to both short-term and long-term goals for clients that result in impressive conversion optimization. Sunny's incredibly organized and a team player, which made my life easier when we worked on projects together."

Build Better Customers with

Real-World Tips and Advice

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