"We need to be doing more on LinkedIn."Sound familiar? Maybe it's come up in a leadership sync, a marketing meeting, or a casual hallway conversation that somehow turned into a full-blown tactical pivot.And while the impulse makes sense—more visibility, more content, more leads—it's the wrong starting point. Every time.Channel-first thinking ...
Customer Growth &
You've probably heard, "talk to your customers!" but that advice doesn't address the *how* to talk to them or even *which* customers can best help you uncover the insights you need to solve specific and thorny business problems.Segmenting customers into different stages based on lifecycle allows you to pull targeted, ...
I talk to a lot of different kinds of business people. I love getting smarter about their businesses and challenges. One of the common questions I ask is, "Who is your ideal customer/What does your best customer look like?" because I'm a customer nerd, and I'm honestly curious. It sounds ...
You need data to make smarter business and marketing decisions. But the battle to get just enough (but not too much!) data is tricky.And how do you know if you have the right data?When it comes to conversion rate optimization, because it involves so many different aspects of marketing, some ...
If your website has a decent amount of traffic, but it doesn’t turn into leads and sales, you have a conversion rate problem. But you probably already knew this - you just need to fix it. Conversion rate optimization (CRO) is a marketing specialty that can help you convert more ...
"Marketing doesn't work; it's just a waste of money.""Our marketing campaign didn't deliver for us.""We're pushing all the marketing levers, but our customers aren't buying."If you’ve heard this inside your company, you're not alone. It's not unusual to invest in marketing and have it deliver less than stellar results that ...
Nearly half a million new companies are formed every single year. Some will compete directly with your company or even overlap what you offer your customers. But even if your products overlap with a brand new company, they may not be the competition that you think they are at first ...
Fast-growing companies rely heavily on marketing to generate awareness and drive leads and conversions. It’s easy to fall into the “get it done quick” mindset when you don’t have enough hands, time, or cash to execute on your marketing in the way you want, especially when it comes time to ...
Page [tcb_pagination_current_page link='0'] of [tcb_pagination_total_pages link='0']