Fast-growing companies rely heavily on marketing to generate awareness and drive leads and conversions. It’s easy to fall into the “get it done quick” mindset when you don’t have enough hands, time, or cash to execute on your marketing in the way you want, especially when it comes time to ...

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If you have a website that’s outdated and ugly, you’re probably mulling over the idea of a website redesign. You probably already know that your website may be the source of your lagging sales and making an overhaul to the website may be the solution to turning your numbers around.You ...

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If the idea of starting a website redesign project has you a little worried. You’re in the right place.I’m going to tell you how to refresh your website so it meets the needs of your customers and your key stakeholders while causing a minimal amount of disruption to your business. ...

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Advertising and marketing agencies serve a specific purpose - to elevate the overall position of your company. Agencies can help increase brand awareness, drive new customers, and can even create innovative and highly effective customer retention programs. When these agency relationships are healthy, they can be highly profitable but when ...

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Hiring the right marketing partner can reap big rewards for your company and help you beat your goals.Choosing the wrong partner can lead you down a path of despair while you watch your investment in time and cash vaporize.Sounds a little dramatic? There are companies all over the world who ...

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 When a natural disaster strikes, one of the first things to happen is the 24-hour news cycle clogs the airwaves with stories of total misery and destruction, usually with specialized theme music and graphics. These hand-wringing, anxiety-inducing stories choke the airwaves for about 24-48 hours before and during a natural ...

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Just like an insurance policy, investing in good ongoing marketing helps to ensure your business will thrive, even if the market around you doesn't.Many small businesses and even startups look at marketing as another line item expense, a drag on their P&L, something they’ll invest in when they get the ...

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 I fired a client this week.This client was the longest running client in my company’s history, they just racked up their best lead generation month in the company’s entire history, and I fired them.It was a decision I didn’t make lightly, but I made it decisively. I admit I’m sad ...

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