You probably think you’ve got a good handle on what your customers think of your company and products with your current Voice of Customer program. You send out a regular survey, compile the responses, and look at the consolidated results.

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 “The customer is always right.”It may be a common, dare I say trite, saying, but it's flat-out wrong. The customer is not always right, and not all customers are right for your company, some of them are downright bad for

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Marketing is an essential part of your company you can’t, and shouldn’t ignore. It literally, drives the dollars coming through the front door. Your company may have DIY’ed your marketing to a certain point, or you may have worked with

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SEO is NOT a stand-alone marketing strategy. Yep, I said it (and a ton of online marketers who specialize in SEO will interject and say, “actually…” while simultaneously fighting off a stroke). Stick with me for a minute. Search Engine

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 Your customers are in the driver’s seat today, of that there is no doubt. There is more choice more access than at any time in our economic history.This customer choice and control presents new and herculean challenges to marketers. Understanding

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 Your customers are faced with a mind-numbingly wide array of purchase options, making it tough for your company to cut through the noise and convert anyone, let alone the customer segment who helps you reach your goals, faster.Time & Available Resources are

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 Isn't it awesome, when everybody knows your name? You're getting the word out, creating some buzz, and everybody's talking about you—but your company still has serious cash flow issues. You’re getting the attention you want, but no one is buying

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 Now you know why you need to connect with your customers and understand what drives their behavior. So, how do you get this information? When you're sitting in front of a customer or talking to them on the phone what

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 A lot of companies think they’re meeting customer needs, after all, they’re raking in the cash and the balance sheet looks healthy. Everything’s great! Then after a while the shock and surprise sets in; customers don’t come through the door

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 Some companies rely solely on demographic data for customer segmentation. Women 30-45 go in this bucket, men 25-40 go in this other bucket. Some companies lean heavily on generic personas based on who your marketing or operations team *think* would

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